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(solved) Literature Review (Discussion)

Referencing Styles : APA Task 1 Literature Review (Discussion) A minimum of 10 journal articles (there is no limit to how many more you can use, the more you use the better informed your discussion will be) to be reviewed dealing with the relevance of promotions, promotional mix, your main themes could include, segmentation, Word of mouth, product development, product , product and related topics or any related themes. Please note – this part is your literature review and not a … View More Task 1 Literature Review (Discussion) A minimum of 10 journal articles (there is no limit to how many more you can use, the more you use the better informed your discussion will be) to be reviewed dealing with the relevance of promotions, promotional mix, your main themes could include, segmentation, Word of mouth, product development, product , product and related topics or any related themes. Please note – this part is your literature review and not a discussion about Taco Bell. PART 2 Once you have completed the Literature review you need to attempt the application questions: Application questions: Ques 1. Critically analyse the case in relation to the elements of the promotional mix that have been used by Taco Bell. Include in your discussion the reason(s) why/ how they managed to successfully launch a new product? Ques 2. Will the Taco Bell brand be able to maintain a competitive advantage based on “product developmentĀ”? Discuss Ques 3. Discuss (compare and contrast) the main points identified in your Literature Review with the reality experienced at the Taco Bell; what gaps, if any, between the theories reviewed and the practice are evident? 5 | P a g e * The word counts are indicative of the minimum requirement. Read Less

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