(Solved) Team assignment 3: each member of the team must read the article

Posted on : by : admin

$ 29.00

Team assignment 3: each member of the team must read the article

SKU: 9436 Category:

Description

  

Team assignment 3: each member of the team must read the article “Escaping the Marketing Morass” by Joe Sinfield and Scott D. Anthony on pages 1 and 10-13. This article is about the ” jobs-to-be-done” framework (championed by disruptive innovation expert Clayton Christensen for new product development).

Each member of the team will select one different section from the article and write a brief report (no more than 1 page each) covering the following:

  1. Explain what you learned from reading the section (that adds new understanding to marketing);
  2. Explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the “science of marketing”);
  3. Include examples from real companies (that you can get anywhere, except the article itself — get from our textbook, the internet, practical experience, etc.) that illustrates the points in number 1..

Here are the sections from which team members can choose:

  • Article Introduction
  • Stage 1: Identifying Demand
  • Stage 2: Optimizing Solutions
  • Stage 3: Capturing Value
  • Stage 4: Defending Share
  • Stage 5: Revitalizing Growth
  • 6: Doing the Job of Finding the Job